AL//01
FRACTIONAL GTM FOR 0 โ†’ 1 STARTUPS

I build your first go-to-market engine and stay in the room while it starts working.

For pre-seed to Series A founders with early product signal, no GTM system, and no time to waste.

LET ME INTRODUCE MYSELF
Alex Lempka
ALEX LEMPKA
FRACTIONAL GTM FOR 0 โ†’ 1 STARTUPS
Founder & CEO, Connect Earth: climate fintech scaled from zero to 7-figures. Sifted top 50 startup, top 100 climate tech
Sold to 40+ financial institutions, including HSBC and Emirates NBD
Raised ~$8m from leading investors globally
Forbes 30 under 30, Inc. Arabia Gamechanger
Pre-seed investor in Europe and the GCC
BACKED BY LEADING INVESTORS AND SHAREHOLDERS GLOBALLY:
Accel, Plug and Play, Entrepreneur First, Global Brain, Nauta, FIS, Oraseya Capital, Mustard Seed Maze, Market One Capital, Love Ventures, Outrun Ventures

Built for founders doing 0 โ†’ 1

Pre-seed to Series A. Early product signal, no GTM system, and the founder is still the only seller.

01

You get a system, not a deck

ICP, positioning, messaging, channels, sales process and pipeline metrics, all built as one working engine, not a strategy PDF that gathers dust.

02

Founder-led, by design

You become a competent seller before you hire salespeople. I coach you through real deals, every week, until the motion is repeatable.

03

Operator, not consultant

Everything comes from having done it myself. You get the shortcuts and the scar tissue, not theory.

I am not a lead-gen agency or an SDR agency. Instead, I build the engine and make myself replaceable, on purpose.

Five ways to work together

Start small, step up when it works. Most engagements begin with a Teardown or a Sprint.

01 ENTRY POINT

GTM Teardown

Know exactly why your pipeline isn't moving, in one week.

one-off  |  1 week

Credited against the Strategy Sprint or Core Retainer if you continue within 30 days.
BEST FOR

Founders who feel GTM friction but can't name the cause, or want to experience how I work before committing to more.

WHAT'S INCLUDED
  • Full audit: positioning, messaging, outbound, pipeline and sales motion
  • Written teardown report with root causes, not symptoms
  • 90-minute readout call to walk through every finding
  • Prioritised fix list, what to change first and why
02 THE GROUNDWORK

Strategy Sprint

Your complete GTM strategy and 90-day plan, in five weeks.

fixed fee  |  5 weeks

Also the mandatory first phase of every retainer. No engagement starts without the diagnostic.
BEST FOR

Teams that will execute themselves but need the plan built by someone who has done it.

WHAT'S INCLUDED
  • ICP definition: who buys fastest, pays most, and why
  • Market map and competitor teardown
  • Positioning and full messaging matrix
  • Channel strategy: the one or two channels to win first
  • Sales process design: stages, qualification, call structure
  • The GTM Strategy doc + 90-day execution plan
03 THE CORE

Core Retainer

I build your GTM engine with you. Week by week, deal by deal.

per month  |  12 week minimum

You execute, I architect and coach. The engine is yours.
BEST FOR

Founders ready to sell every week and build the muscle themselves, with an operator alongside them.

WHAT'S INCLUDED
  • Weekly 60-min strategy call: pipeline review + one strategic topic (e.g. pricing)
  • Progressive engine build: ICP โ†’ messaging โ†’ channels โ†’ process โ†’ metrics
  • Async access on Slack/WhatsApp: deal reviews, copy feedback, judgment calls
  • Public "GTM Advisor" role: on your site, deck and key calls
  • Up to 2 client-facing appearances per month (calls, events, talks)
  • Monthly one-page progress and pipeline report
04 FULL IMPLEMENTATION

Build & Run

Everything in Core, plus my team operates the machine. You take the meetings and close.

per month  |  12 week minimum

Limited to 3 concurrent clients. The output of an SDR + RevOps function, without the headcount.
BEST FOR

Funded teams that need pipeline now and whose founder's time is better spent closing than prospecting.

WHAT'S INCLUDED
  • Everything in the Core Retainer
  • Target lists built, enriched and refreshed continuously
  • Outbound sequences written, launched and optimised for you
  • Replies triaged and meetings booked into your calendar
  • CRM and pipeline tracker maintained, always board-ready
  • Monthly reporting done for you, not with you
05 LIGHT TOUCH

GTM Advisor

The brain stays in the room, without the weekly engine.

per month  |  1 year minimum

Cash + equity structures possible for exceptional pre-seed teams.
BEST FOR

Earlier-stage teams not ready for the full retainer, or graduates of a Core engagement keeping the relationship warm.

WHAT'S INCLUDED
  • Biweekly 45-min strategy session
  • Async access for the decisions that matter
  • "GTM Advisor" on your website, deck and LinkedIn
  • Warm intros from my network where they genuinely fit
  • Priority upgrade path into Core or Build & Run

How to start

One conversation, then a Teardown. If the fit is right, we go from there.

1

Intro call

30 minutes. You talk, I listen, we both decide if this is a fit.

2

GTM Teardown

One week. You get the full audit and fix list, useful even if we stop here.

3

Engine build

Sprint into retainer. The system goes live and the pipeline starts moving.

Alex Lempka speaking at Web Summit